Luci helps small business leaders understand their financial data. Luci analyzes a small business owner’s financial data, reveals pending danger, and shares an actionable roadmap for business growth and success. Our algorithms translate financial data into a narrative that the small business owner can easily understand.
Numbers can be scary. Business leaders share a common trait — numberphobia. Our team has worked with more than 500 small and mid-market businesses over the last 15 years. We’ve learned one thing: the majority of SMB leaders fear the financial fundamentals of their business, the most common primary failure point.
We had to build a brand, product and experience that provides friendly support, at every step of the financial journey.
Charts, graphs and dashboards have existed for many, many decades. If bar charts and line graphs were the answer to financial woes, then these small business which account for 46% of the US GDP would not fail at such high rates. Our strategy is simple — narrative based goal setting and benchmarking coupled with task-based roadmapping and personalized coaching.
To start, tech-enabled service in order to quickly demonstrate value for early customers, gather more financial data, stress test the algorithms, identify customer needs, refine go-to-market strategy and nail product market fit. Then to drive long term growth and scale, transition to a more robust ML/AI heuristic engine or decision support engine.
Benjamin Franklin
US President, Discoverer of Electricity
The company is just getting started thanks to the passion and commitment of the initial founder. By developing a strong brand position, strategy and product concepts, we were able to attract top talent to drive greater impact at such an early stage.
The team has secured a few early customers to demonstrate the value of the approach and better understand user pain points, problems and unique needs as we better hone the product and market opportunity.
The founding leadership team is actively pitching and working to raise seed capital in order to accelerate product development and customer acquisition. One investor is even providing financial data on a few portfolio companies as a mechanism to demo the product.
Luci provides insight, warning signs and steps necessary to avoid financial danger, build ongoing strength and achieve your revenue goals.
Strategic advisor to the founder and CEO during the formation of the company, defining the market need and product concept; positioning the brand, creating investor deck and marketing materials.
Crafted early product concepts and designed prototypes for initial user testing and feedback.
Personally connected the two co-founders, supported their efforts to structure the strategy and definition of the value proposition.
Actively supporting the team with investor and strategic partners introductions.
Lincoln Crichlow
Founder, CEO
In the United States, small businesses account for 46% of our gross domestic product — a staggering percentage. Yet, half of these companies fail within the first five years mostly due to a lack of financial acumen and rigor. In a society that idolizes entrepreneurs and business growth, it is surprising how large this problem is and how little attention it receives.
The financial challenges of small businesses reflect that of general consumer financial struggles, which are the very individuals attempting to build these businesses. The knock on effect of solving this fundamental issue for small businesses will have a significant impact on the general population as well.
The founding team’s passion for the small business leader — for the human — and for the larger, societal issue creates a significant level of persistence in the face of exceptional challenges. Pushing through the COVID crisis, staying focused on the problem, refining the model, securing early customers, and more.
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