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01
Intro
8
Agencies
50+
Entrepeneurial Endeavors
$100M+
Revenue / Capital Generated
For more than 15 years, my career has thrived at the intersection of design and entrepreneurship—bringing ideas to life. It has been a privilege to build agencies and endeavors where I have led the development of multiple brands, products and services that generated hundreds of millions in investment capital and revenue for early-stage and mature organizations.
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02
CASE
Studies
Case Studies
Whether crafting organizational strategy, reviewing financial statements, developing global teams, building a pipeline of new business and strategic partnerships, scoping and managing projects, crafting pitches and presentations, writing code, or recruiting world-class talent, I roll up my sleeves and dive-in.
Humanaut Agency Transformation
Ander Managed Platform
Barnum Agency Disruption
Luci Financial Platform
Spectrum Global Talent Network
Future of Creativity Research
Salt Space Communal Experiences
“
The value of an idea lies in the using of it.
Thomas Edison
Founder of Edison Laboratory
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03
ADVISOR
Strategic Advisor
Over the years, I’ve had the privilege to support a number of startups and organizations as an active advisor. Below are a few select highlights of these engagements.
Adobe
Business Catalyst
07/2012 – 01/2014
Served on a 20 agency advisory panel with Adobe when the company acquired their first SaaS solution with a partner ecosystem model. Business Catalyst was the all-in-one business management platform that included ecommerce, low-code web app architecture, content management, customer relations management, email marketing, and more.
JumpRope
10/2010 – Present
Jumprope is an EdTech platform that empowers teachers, students, and families with actionable, standards-based insights. Advised the founders across brand, positioning, design, product, marketing and organizational strategy — even provided co-working office space during the early days of the company.
Luci
10/2020 – Present
Luci is an automated financial officer for small business owners that are struggling to drive success. As an equity advisor, I connected the founders and partnered with them to develop the strategy, early product concept, prototype, pitch and many other efforts. More info here.
Payground
04/2021 – 05/2022
Payground provides users the ability to access, manage, and pay medical bills for the entire family on one streamlined app, Healthcare’s Digital Wallet™. Primarily advised the founding marketing leader across areas including prioritization, brand, positioning, design, marketing and overall strategy. Connected the founding team to a cost-effective agency to accelerate their growth and evolution as an early stage company and fledgling brand.
Pursuit of Portraits
03/2017 – 05/2017
Pursuit of Portraits is a collective that connects a community of global creators via curated experiences, brand activations, shared narratives, content creation and community building. Actively worked with the founder to develop growth strategy, drive new business opportunities, increase project revenues and much more — even research rapid visa approval for talent traveling internationally for client projects.
Sealed
01/2012 – 12/2013
Sealed reduces your energy use by up to 3X, turning your house into a lean, green heating and cooling machine. As a seed stage endeavor with our venture studio model, our team worked with the founders to craft the brand strategy, position, digital experience, sales collateral, and even completely redesigned the utility bill.
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04
Projects
Select Venture, Brand & Product Highlights
Over the last fifteen years, I’ve enjoyed the privilege of partnering with leaders and innovators of all stripes across a range of industries including bio/med tech commercialization, venture capital, early stage technology, consumer products and services, manufacturing, the arts, and more. These are highlights out of a long list of endeavors.
Click on Images to View Description
Led the development of the brand platform to bring clarity to the business model, innovation methodology, technology access model, as well as a cohesive brand architecture and system for 20 portfolio companies. The firm has secured multiple hundred-million dollar deals and partnerships with the largest pharmaceutical and technology companies in the world.
Emergent Technologies
Structured strategic partnership and investment at pre-seed stage. Led the creation of the brand platform and visual system, a complete re-imagining of the utility bill, marketing website, and sales collateral. Startup was revenue positive within six months.
Sealed
Led the creation of the brand platform and refactoring of pre-order e-commerce and market validation platform across user experience, user interface, and front-end development. Startup secured their round of funding.
Newlio
Structured strategic partnership and investment at pre-seed stage. Collaborated with founding team to refine model and go-to-market. Led the creation of the brand, position and messaging, visual identity system, web-based minimum viable product, and collateral materials.
Fit for Good
Secured pre-seed stage partnership. Led the development of the minimum viable brand, defined use cases, user experience and user interface design to drive initial capital investment.
Isaac
Led the design and development of brand platform and system to extend across multiple future product categories, robust e-commerce solution, product packaging, photography, and more. Startup was revenue positive within three months.
Deeply Rooted
Led the development of the brand, position and messaging, imagery, e-commerce, email marketing, collateral, and packaging/label design. Startup was revenue positive within weeks of launch.
Ellman Family Vineyards
Led team to develop brand and position, e-commerce site, digital sales tools and collateral, trade show retail environments, photography, videography, commercials, in-store signage, labeling and packaging, and more. Reached $14M in sales in the first year.
Bliss
Bootstrapped with minimal funding over two years hosting eight film festivals drawing an average event attendance over 3,500. Developed the festival brand program, specific film festival design and collateral, online digital presence, guerrilla marketing initiatives, and more.
NoDa Film Festival
Developed the world’s greatest children’s brand that is created by a child. Led design and development of product catalog, secured vendors for on-demand production, launched e-commerce solution, produced photography and videography, and more.
Eli Draws
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05
Brands &
Agencies
Select clients and partners.
It has been a privilege to collaborate with some of the best brands and agencies in the world. I have worked with these organizations in a variety of capacities: consultant, vendor, partner, advisor, and more.
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06
LEt’s
Talk
Tackling Challenges
As a life-long learner and problem solver, I am always intrigued to hear more about the unique challenges and opportunities organizational leaders face each and every day.