Managed Platform Business Model
Platforms are disrupting entire domains, empowering individuals to co-create together at scale, and have the potential to democratize value creation. Managed platforms have greater staying power, drive higher monetization opportunities, and balance top-down regulation with distributed governance among users.
As a managed platform, our founding team is heavily invested in securing the best partners (products, content, services, and distribution) to seamlessly integrate into our multi-channel experience.
Strategic Capitalization + Go-to-Market
Our priorities are acquisition of market share balanced with innovation that stays one step ahead of our customer and user needs. Our focus has been simple: strategic capitalization that simultaneously captures market share. Ander is a consumer-focused platform and product, however our go-to-market strategy is focused on acquiring large blocks of individual users through customers across three primary domains that are analogous from a user’s perspective.
Ethical Data Architecture
Currently, individuals have no control nor do they profit from the data their lives and behavior generate. Technology platforms should be serving users as well as compensating them for the value they create — not exploiting their users attention.
I instinctively knew that in order for Ander to advocate for talent (users), data architecture would be critical to our success — an area that falls well beyond my expertise. I first recruited an industry leader that was pioneering ethical data platforms to serve, rather than exploit, consumers. We have collaborated with our world-class data team to develop an industry-leading ethical data architecture.