(Mis)Adventure Becomes a Project
Though it started as a short road trip, life on the road quickly became the new normal, and somewhat serendipitously, an ambitious greenfield research project on the future of the creative economy. As creative professionals with ever-evolving careers and new opportunities on the horizon, we realized the need for a thesis on the future of work and life.
Orienting to a New Market
As a greenfield research project with five areas of focus, the Future of Creativity is designed to curate a collective vision on the future of the creative economy. The intersection of creativity and culture inspires ideas, catalyzes innovation, and drives new products — benefits instrumental to human development. Given that independent workers are the world’s largest workforce, we invested time, resources, and relationships to more intimately understand how individuals — and their work, ambitions, and lifestyle — were evolving.
Build a Foundation
With any endeavor, the journey is more important than the destination. We embraced the uncertainty of life on the road and a greenfield research project because we knew this would structure our entire experience to become more open to emergent and divergent trends, insights, and opportunities — all of which required a significant amount of discipline and a high risk tolerance within our daily lives. The lack of pre-defined conclusions cemented a strong foundation for all our work in this project and others for the last four years.