Talent is Broad
Every individual is truly unique with a valuable perspective, yet one’s talent is broader than the ability to execute their craft. Today, these types of creatives are more akin to independent media companies than simply a photographer.
While high quality creative is critically important, talent must also have the capacity for problem solving, growing their network, managing their audience and community, and most importantly own the ambition of developing their overall personal and professional goals as a business. The individuals that understand this multiplicity are the accelerators — the interpreters of the emergent trends and action the opportunities.
Teamwork makes the dream work. And while the network of talent and core team were all exceptional and excellent individuals, we were too broadly distributed. Each individual had their own, very unique set of incentives and goals: creative development, transitioning out of a full time job, more revenue, bigger projects, more collaboration, traveling more, less administration, etc. etc. Across the network, these competing priorities certainly hindered the pace of growth simply because I could not transition to scale.
Simply wearing too many hats: creative campaign and pitch development, all new business development and sales, contracting and scoping, billing and administration, researching visa requirements, project management, reporting and analysis, and much more. Given the divergent work activities, the transition to scale was consistently deprioritized.