Project Work

The uphill battle.

 
 
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01

Intro

 

Ideas alone are liabilities. When divorced from true (human) market need and a diligent bias toward continued action and iteration, ideas have a net negative impact on the nature of any organization — small start-ups or large incumbents.

 


02

CASE
Studies

 

Case Studies

These four case studies represent recent work where I’ve played a significant role in shaping, building and leading across all areas of the business. I thrive in environments that stretch teams beyond their comfort zones, driving immediate outputs and long-term outcomes.

Whether crafting strategy, building a pipeline of new business and strategic partnerships, scoping and managing projects, leading workshops, designing presentations, writing code, setting up a photoshoot or recruiting talent, I roll up my sleeves and dive-in.

 

Ander Managed Platform

 
 

Barnum Agency Disruption

Future of Creativity Research

Spectrum Global Talent Network

 
 
 
 


03

Projects

 

Select Project Highlights

Over the last fifteen years, I’ve enjoyed the privilege of partnering with leaders and innovators of all stripes across a range of industries including bio/med tech commercialization, venture capital, early stage technology, consumer products and services, manufacturing, the arts, and more. These projects are highlights out of a long list of endeavors.

Click on Images to View Description

 
Led the development of the brand platform to bring clarity to the business model, innovation methodology, technology access model, as well as a cohesive brand architecture and system for 20 portfolio companies. The firm has secured multiple hundred-million dollar deals and partnerships with the largest pharmaceutical and technology companies in the world.

Led the development of the brand platform to bring clarity to the business model, innovation methodology, technology access model, as well as a cohesive brand architecture and system for 20 portfolio companies. The firm has secured multiple hundred-million dollar deals and partnerships with the largest pharmaceutical and technology companies in the world.

Emergent Technologies

 
 
Structured strategic partnership and investment at pre-seed stage. Led the creation of the brand platform and visual system, a complete re-imagining of the utility bill, marketing website, and sales collateral. Startup was revenue positive within six months.

Structured strategic partnership and investment at pre-seed stage. Led the creation of the brand platform and visual system, a complete re-imagining of the utility bill, marketing website, and sales collateral. Startup was revenue positive within six months.

Sealed

Led the creation of the brand platform and refactoring of pre-order e-commerce and market validation platform across user experience, user interface, and front-end development. Startup secured their round of funding.

Led the creation of the brand platform and refactoring of pre-order e-commerce and market validation platform across user experience, user interface, and front-end development. Startup secured their round of funding.

Newlio

Structured strategic partnership and investment at pre-seed stage. Collaborated with founding team to refine model and go-to-market. Led the creation of the brand, position and messaging, visual identity system, web-based minimum viable product, and collateral materials.

Structured strategic partnership and investment at pre-seed stage. Collaborated with founding team to refine model and go-to-market. Led the creation of the brand, position and messaging, visual identity system, web-based minimum viable product, and collateral materials.

Fit for Good

 
 
Secured pre-seed stage partnership. Led the development of the minimum viable brand, defined use cases, user experience and user interface design to drive initial capital investment.

Secured pre-seed stage partnership. Led the development of the minimum viable brand, defined use cases, user experience and user interface design to drive initial capital investment.

Isaac

Led the design and development of brand platform and system to extend across multiple future product categories, robust e-commerce solution, product packaging, photography, and more. Startup was revenue positive within three months.

Led the design and development of brand platform and system to extend across multiple future product categories, robust e-commerce solution, product packaging, photography, and more. Startup was revenue positive within three months.

Deeply Rooted

Led the development of the brand, position and messaging, imagery, e-commerce, email marketing, collateral, and packaging/label design. Startup was revenue positive within weeks of launch.

Led the development of the brand, position and messaging, imagery, e-commerce, email marketing, collateral, and packaging/label design. Startup was revenue positive within weeks of launch.

Ellman Family Vineyards

 
Led team to develop brand and position, e-commerce site, digital sales tools and collateral, trade show retail environments, photography, videography, commercials, in-store signage, labeling and packaging, and more. Reached $14M in sales in the first year.

Led team to develop brand and position, e-commerce site, digital sales tools and collateral, trade show retail environments, photography, videography, commercials, in-store signage, labeling and packaging, and more. Reached $14M in sales in the first year.

Bliss

Bootstrapped with minimal funding over two years hosting eight film festivals drawing an average event attendance over 3,500. Developed the festival brand program, specific film festival design and collateral, online digital presence, guerrilla marketing initiatives, and more.

Bootstrapped with minimal funding over two years hosting eight film festivals drawing an average event attendance over 3,500. Developed the festival brand program, specific film festival design and collateral, online digital presence, guerrilla marketing initiatives, and more.

NoDa Film Festival

Developed the world’s greatest children’s brand that is created by a child. Led design and development of product catalog, secured vendors for on-demand production, launched e-commerce solution, produced photography and videography, and more.

Developed the world’s greatest children’s brand that is created by a child. Led design and development of product catalog, secured vendors for on-demand production, launched e-commerce solution, produced photography and videography, and more.

Eli Draws

 
Led the development of a flexible, mixed-use, gallery and events space in Manhattan. In 16 months we held over 150+ events, and hosted more than 10,000 New Yorkers in our space.

Led the development of a flexible, mixed-use, gallery and events space in Manhattan. In 16 months we held over 150+ events, and hosted more than 10,000 New Yorkers in our space.

Salt Space

 
 
 
 


04

Brands &
Agencies

Select clients and partners.

It has been a privilege to collaborate with some of the best brands and agencies in the world. I have worked with these organizations in a variety of capacities: consultant, vendor, partner, advisor, and more.

 
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05

LEt’s
Talk

 

Tackling Challenges

As a life-long learner and problem solver, I am always intrigued to hear more about the unique challenges and opportunities organizational leaders face each and every day.